How can we inspire students to join our company? That was the question Aegon asked.
The company invited the Game Studio of Frisse Blikken to brainstorm solutions. Our answer? An online escape room.
Aegon is an international provider of life insurance, pensions, and asset management. With its headquarters in The Hague, Aegon offers innovative financial products and services to millions of customers in more than 20 countries.
Together with Aegon, we identified the key aspects of Aegon’s culture that needed to be highlighted to make the digital escape room both engaging and relevant. The goal was to create an immersive experience that is not only informative but also fun and interactive, allowing students to genuinely experience what it’s like to work at Aegon.
We crafted an immersive storyline where players tackle the following question: “If I could shape Aegon’s future twenty years from now, what would I change today?” This forward-looking approach encourages players to think creatively and strategically. With this overarching idea in mind, we designed the escape room. The introductory video at the start of the game immerses students in relevant content, the challenges within the escape room represent Aegon’s various departments, and the puzzles are introduced through video calls with Aegon colleagues. The combination of these elements provides a personal and authentic introduction to the company.
The results are impressive: 75% of players expressed a strong interest in working at Aegon after playing our game. Additionally, all players praised the unique introduction experience, stating they preferred the escape room over traditional methods of company introductions, such as slides or case studies.
Curious to find out how we’d tackle your challenge? Leave us a message and we’ll get in touch shortly!
Achtergrond: phD in Human Resource Management en Organizational Behavior. Master Arbeids- en Organisatiepsychologie
Mijn verborgen talent is… Sportgerelateerde vragen in een pubquiz beantwoorden.
Met dit nummer begint mijn weekend: Tash Sultana – Jungle
Als ik later groot ben dan… Heb ik een bedrijf dat mensen helpt om hun leven leuker te maken.
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