Interactive Transformation with Serious Games

The Challenge

How can we ensure that our employees understand, experience, and implement our product-driven approach?

When NN Group’s IT department underwent a transformation from a service-oriented to a product-driven organization, the company faced a crucial question: How can we ensure our employees embrace the new way of working? NN Group enlisted Frisse Blikken to guide IT staff through the entire transition with a comprehensive serious game program.

NN Group is an international financial services provider with subsidiaries including Nationale-Nederlanden, NN, ABN Amro Insurance, and OHRA. The company offers pensions, insurance, banking, and investment services to approximately 18 million customers across 11 countries.

Our Fresh Perspective

From Resistance to Enthusiasm

Change often encounters resistance, to varying degrees. To minimize this resistance, it is crucial to involve participants in the transition in a timely, structured, and interactive manner. Additionally, the process should be engaging and rewarding. With this in mind, Frisse Blikken’s Game Studio developed a three-part serious game program for NN Group.

Three-Part Serious Game Program

To measure the success of the program, we set three key objectives: Employees needed to understand why the transition was necessary, experience the benefits of the new way of working, and commit to the new working methods. This was realized through three distinct games at different stages:

Pre-Game: An interactive online game that clearly outlines the problem and the need for change.
Live Game: A team simulation where employees experienced product-driven work.
Ongoing Challenges: Playful tasks that provide tools and continually challenge and reward employees for adapting to the transition.

Ready for Launch

After the full rollout of the program, we assessed the success of the interventions. A remarkable 88% of participants reported they were ready to apply their lessons in practice. The games themselves received an overall rating of 4.5 out of 5 stars.

In a nutshell 🌰

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