How can we ensure that our employees understand, experience, and implement our product-driven approach?
When NN Group’s IT department underwent a transformation from a service-oriented to a product-driven organization, the company faced a crucial question: How can we ensure our employees embrace the new way of working? NN Group enlisted Frisse Blikken to guide IT staff through the entire transition with a comprehensive serious game program.
NN Group is an international financial services provider with subsidiaries including Nationale-Nederlanden, NN, ABN Amro Insurance, and OHRA. The company offers pensions, insurance, banking, and investment services to approximately 18 million customers across 11 countries.
Change often encounters resistance, to varying degrees. To minimize this resistance, it is crucial to involve participants in the transition in a timely, structured, and interactive manner. Additionally, the process should be engaging and rewarding. With this in mind, Frisse Blikken’s Game Studio developed a three-part serious game program for NN Group.
To measure the success of the program, we set three key objectives: Employees needed to understand why the transition was necessary, experience the benefits of the new way of working, and commit to the new working methods. This was realized through three distinct games at different stages:
After the full rollout of the program, we assessed the success of the interventions. A remarkable 88% of participants reported they were ready to apply their lessons in practice. The games themselves received an overall rating of 4.5 out of 5 stars.
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Achtergrond: phD in Human Resource Management en Organizational Behavior. Master Arbeids- en Organisatiepsychologie
Mijn verborgen talent is… Sportgerelateerde vragen in een pubquiz beantwoorden.
Met dit nummer begint mijn weekend: Tash Sultana – Jungle
Als ik later groot ben dan… Heb ik een bedrijf dat mensen helpt om hun leven leuker te maken.
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